Really Simple Syndication or Rich Site Summary, you have heard the terms before, but really what is RSS and what value is it to our website? The simple answer is it’s an XML based format for content distribution. If that answer didn’t clear the air what if I told you it is a format for delivering regularly changing web content. Hmmmn Lets break it down even further. It’s a link from a website you enjoy that sends you ...

What is simple to make, easy to use,worth it’s weight in gold, but seldom see’s its full potential? Why its your contact us page! Most folks would agree that a contact us page is mandatory because the email addresses of folks who are interested in your site are golden. There is no better place to harvest them then on this page. However the controversy arises when you get these folks in a room and try to get them to agree upon...

It would be safe to say that most folks have cooked or baked something at least once in their lives. It would also be a safe bet to assume (I understand the risk) that the majority of us have messed up a fool proof recipe with disastrous results. So what does cooking or baking have to do with your internet business? No matter how tried and true, no matter how fool proof your recipe for success,make a mistake and you have a disaster…or...

To put it mildly Math and I do not mix, never have and never will. However there is one formula that I have been able to master. This formula pertains to your website content, if used correctly and consistently it can help you reach your goals. If you’re going to create good quality content then follow this simple formula E+P+H=i (E) Stands for Engage. Quality rich information wrapped inside solid content is what attracts visitors to the...

Alright you have read the previous posts and you have decided that creating an Ezine is just the ticket for you. I would assume then that you have spent many hours planning out the look and feel of the Ezine. That would of course include the types and numbers of articles, ads (all the things we talked about last week) the size and of course your marketing plan. You must have a marketing plan, not to, will guarantee your failure. Now failure...

Ezines are a great way to keep in touch with your base but what should they include? Articles… which are the mainstay of all good Ezines/Newsletters. To start with an article must be informative and well written. You should make every attempt to create original content that brings forth new ideas or presents older ones in a fresh light. No one want s to read an encyclopedia, unless their “trying” to get to sleep. Recourse...

I’m often asked by folks creating an internet business whether or not they should create an Ezine. One of the reasons they ask is because they have read or heard a large number of “ Gurus” say it’s quick it’s easy and a sure way to make money. So is robbing a Bank until you check out the pesky details. So what is an Ezine? Just like the Ice Cream Giant Baskin Robbins the answer comes in many flavors. However the two flavors that...